Why RRR posters carried the Baahubali logo, not its name, in the Hindi belt
The film's marketer says Hindi audiences could not tell Jr NTR and Ram Charan apart, so the campaign leaned on SS Rajamouli's last hit instead.
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RRR's marketing team put the Baahubali logo on Hindi-market posters because audiences there did not yet know its two leads.
Marketer Varun Gupta says people remember a film's logo, not the typeface of its title.
He says SS Rajamouli and son SS Karthikeya ran the marketing and backed the team's calls without question.